The F Stops Here

IRVINE, Calif. & NEW YORK, April 19 /PRNewswire/ — Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement and celebrity marketing, and Getty Images, the world’s leading creator and distributor of visual content and other digital media, have expanded their partnership to further ease activation and drive adoption of endorsed advertising campaigns. BAT and Getty Images are making a coordinated effort across sales, marketing, and creative fronts to introduce more advertisers to endorsement marketing opportunities.

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New York, NY, Feb 01, 2010. Getty Images, Inc., the world’s leading creator and distributor of visual and digital media content, today launches Thinkstock (www.thinkstock.com), a new image subscription product that provides one of the most complete offerings available in the marketplace. Developed for value-conscious creative professionals, Thinkstock is one of the only subscription products to offer this level of quality, simplicity and value all in one place, with world-class legal protection.

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Seattle & New York, Nov. 03, 2009. Getty Images, Inc., the world`s leading creator and distributor of visual content and other digital media, today announced that it will provide customers around the world with access to the entire archive of BLOOMBERG PHOTOS images. For the first time, Getty Images will provide unrivalled editorial imagery coverage of the financial and business sectors, which complements its own focus on superior quality imagery of top news stories from around the world.

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New York, Sep. 16, 2009. Getty Images, Inc., the world’s leading creator and distributor of visual content and other digital media, announced today a strategic investment in Daylife, a leading content services company. Additionally, Getty Images and Daylife signed a commercial agreement to create new “SmartMedia” products that will allow customers to more easily and effectively incorporate imagery on their websites.

Through this partnership, Getty Images SmartMedia products powered by Daylife will offer digital media and publishing solutions opportunities for substantial cost savings, audience generation and increased revenue. The first product, SmartGalleries, provides a comprehensive photo publishing toolset, including photo gallery pages and widgets, drawing from the award-winning editorial imagery from Getty Images.

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photo by kevinruss

Calgary, Alberta, June 24, 2009. A recent survey of more than 28,000 iStockphoto customers found that search and quality of collection are two of the top reasons for choosing iStock. Enter Best Match 2.0 and the Vetta™ Collection. The Best Match algorithm provides more relevant results and saves people time when searching. Seventy-eight percent of customers found it reduced search times – 20 percent of those said search times were reduced by more than 50 percent. Vetta is a collection of top-quality iStock images hand-selected for exquisite art direction and intelligently executed concepts.

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Some Flickr members may have recently received invitations from Getty Images to have their images added to Getty’s ever-expanding collection. I think it is just a way for Getty to obtain cheap content.

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