San Francisco, CA (PRWEB) July 9, 2009 — Adesso Albums Inc. is pleased to introduce a new line of Instant Photo Guest Books™ specifically designed for Fujifilm Instax 200 instant photos.

Adesso Albums Instant Photo Guest Books for Fujifilm
With the introduction of Fuji’s Instax 200 instant camera and instant color film to the U.S. market in late 2008, an instant photo system that had enjoyed success in Asia and Europe for years became a very welcome option for Adesso Albums. A new line of Adesso Instant Photo Guest Books was carefully designed to accommodate the high-quality Fujifilm’s Instax prints.

“The instant gratification and fun, interactive nature of instant film have timeless appeal,” said Adesso Albums founder Lesley Mattos. “When Polaroid discontinued production of their film and cameras last year, both became increasingly difficult to find. We are delighted that Fuji brought their instant product to the U.S. market and enabled us to continue to provide our customers with the ability to create Adesso Album Instant Photo Guest Books for their life celebrations.”

With its automatically adjusting flash, high-resolution retracting lens and a big, clear viewfinder, the Fujifilm Instax 200 captures and delivers vivid, high-quality photos in an instant. Instax 200 Instant Color Film is professional grade and provides superior performance.

Adesso Albums Instant Photo Guest Books® offer a unique combination of photo album, guest book and event journal all in one. The high-quality and innovative books allow special life moments and memories to be captured and preserved instantly. The company’s patented formula pairs instant photos or digital photos taken and printed during an event with guests’ hand written sentiments, resulting in unique, personalized mementos for weddings, birthday, anniversary and retirement parties, baby showers, graduations and other special celebrations.

For more information on Adesso Albums’ Instant Photo Guest Books for Fujifilm:

Visit: Instant Photo Guest Books for Fujifilm Begin Now Kit

© 2009, The F Stops Here. All rights reserved. (Jessica D. Korman)

VALHALLA, N.Y., June 22, 2009 – FUJIFILM U.S.A., Inc., today announced a number of marketing activities tied to the common theme “Every Picture Matters,” which was developed to communicate the company’s belief that in today’s world, every single digital photograph is important – and that consumers demand an almost effortless picture-taking experience in order to capture and enjoy them.

“’Every Picture Matters’ is a contemporary take on the timeless value that we all place on photos. It reflects the fresh approach Fujifilm has taken in developing our newest digital cameras, which consider our customers’ lifestyles as never before,” said Todd Schrader, vice president, Electronic Imaging Division, Fujifilm U.S.A., Inc. “We want to market our 2009 camera line up in the same kind of fresh and engaging way.”

The cornerstone for the effort is a new web site, EveryPictureMatters.com. It’s a site for “life enthusiasts” – people who enjoy life and want to share their experiences through photography. This site will reflect Fujifilm’s long-standing culture and heritage of photography, while offering a contemporary and consumer-friendly approach to taking pictures. One feature, “Why This Picture Matters,” displays a patchwork series of selected photographs that represents the essence of why Every Picture Matters, with descriptive statements associated with each photo. Other features include additional information and photos about Fujifilm digital cameras, including awards and reviews.

The campaign kicked off in May with a sponsorship on New York’s WPLJ radio. The FinePix Z33WP, Fujifilm’s first water proof digital camera, was featured during “Scott & Todd’s 2009 Summer Blast-Off,” a beach party with live music at the Jersey Shore. Visitors to New York City may also see Fujifilm cameras in the windows of J&R Music and Computer @ Park Row, currently featuring a series of four colorful panel FinePix Z33WP ads prominently displayed through J&R’s windows.

Over the summer, additional activities will include advertising in a number of national print publications and on-line; and beach goers will catch a glimpse of banners towed by small airplanes and mobile billboard trucks throughout popular summer beach vacation spots – from Montauk, New York to Cape May, New Jersey – encouraging people to “Dive into summer. Make a splash this summer. Live Waterproof.TM”

© 2009, The F Stops Here. All rights reserved. (Jessica D. Korman)