The F Stops Here

ATLANTA, Sept. 16 /PRNewswire-FirstCall/ — myPhotopipe.com, Inc. (Pink Sheets: MPPC) today announced the completion of a suite of online digital photo tools that will allow retailers and other vendors to seamlessly integrate with the Company’s photo print lab and purchase print processing services.

“This is huge for us and for our customers,” stated Darren Schiff, Chief Operating Officer of myPhotopipe.com, Inc. “There are hundreds of web sites and retailers that offer prints to their customers. Until now, they had few, if any, options for high quality print fulfillment and were literally forced to work with high-volume, low-end processors. That doesn’t work if quality is the name of the game and better quality prints are in high demand. These companies can now access our professional lab for back-end fulfillment, using an entirely automated suite of web-based tools. They get professional prints at competitive prices and are able to seamlessly access the capabilities of a professional lab. We believe we are the first professional lab to offer this level of integration.”

Schiff estimated that the Company’s new Application Programming Interface (“API”) will allow myPhotopipe.com to compete for the tens of millions of dollars that are currently funneled to print processors through independent front-end retailers and photo hosting sites. “Because prints are family treasures that last a lifetime, quality has become a defining feature,” noted Schiff. “By writing to our API, we provide these retailers with access to high quality, professional services and the finest prints in the nation. The retailers own the customers. We handle the fulfillment. Everyone wins.”

The Company’s proprietary API allows myPhotopipe.com to serve as the back-end provider to any web site or retailer that offers prints to its customers. This includes fashion sites that provide composition prints for models, sites used by professional photographers to sell “event” photos, and countless others that earn revenues for the processing of digital photos into prints.

Schiff expects an incremental revenue bump from the onset, with the potential to double corporate revenues though API services. “It’s all about servicing the digital age with better features and a professional back-end product,” said Schiff. “We expect to announce our first customer for this service within the next few weeks.”

© 2009, The F Stops Here. All rights reserved. (Jessica D. Korman)