International Supermodel Gisele Bundchen to Appear in New London Fog Campaign
by Jess on Jul.29, 2009, under marketing, photographer, photography
NEW YORK, July 29 /PRNewswire/ — International supermodel Gisele Bundchen will appear in the London Fog brand’s fall marketing campaign. The multi-media marketing campaign will debut in October issues of fashion, lifestyle and entertainment magazines, outdoor billboards and online.
Bundchen poses seductively in only a London Fog coat. This is the first campaign the supermodel has appeared in since news of her pregnancy broke. The campaign was created by the Iconix in-house marketing team and shot by fashion photographer Nino Munoz at Smashbox Studios in West Hollywood in mid-July.
Dari Marder, Chief Marketing Officer, London Fog, commented, “Nobody is sexier than Gisele Bundchen in a London Fog trench coat, even with a visible baby bump. The London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand.”
Bundchen wears London Fog outerwear in the campaign. Additional London Fog products featured in the campaign include cold weather accessories, footwear, handbags, luggage, home, eyewear and umbrellas. The collections retail from $150.00-$350.00 and are available at better department stores such as Macy’s and online at www.londonfog.com.
© 2009, The F Stops Here. All rights reserved. (Jessica D. Korman)
