Déjà vu
by Jess on Jun.01, 2009, under blog, branding, copyright, marketing, photo editor, picture editor, picture research, research, rights and permissions, stock images, visual content, website
The above are screenshots from Dan Schwabel’s personal branding blog. Dan Schwabel literally wrote the book on personal branding. What does his blog and personal branding have to do with photography and photo editing?
Everything.
The first people notice when they click on your website or blog is how it looks. Before they even get to your content, people are going to get an impression based on the visual impact the page makes. You can’t make a visual impact, certainly a unique one, without the right image.
I came across that very same image many times on different websites and blogs. How is that personal branding, if the same picture can be seen all over the internet? A photo is going to lose its impact on the viewer if it can be seen across the web.
As the web is becoming more accessible and used as new publishing platform, it should be integrated with tried-and-true print publishing methods, such as the employment of designated photo departments. Copy editors will ensure that your written content is correct and well-written. Photo editors are the ones who will find the most relevant image for your purpose. The image will be found based on the message you are trying to get across, the content of your site and the overall look you are trying to achieve. He (or she) will know the proper agencies to obtain your image, or if relevant, know the best photographer to shoot the image.
Web publishing is more than just finding the right web developer and designer, it is also about employing the right people with unique skill sets to help you achieve your goal.
© 2009, The F Stops Here. All rights reserved. (Jessica D. Korman)
June 2nd, 2009 on 9:00 pm
You hit the nail right on the head.
June 2nd, 2009 on 10:48 pm
thanks! feel free to distribute
June 16th, 2009 on 3:32 am
Thanks for the plug!
June 16th, 2009 on 6:07 am
Thanks for reading!